Speakers

Andrew Parker

Marketing Automation Expert

Leader of Salt Lake City Marketo Users Group
 

Talk: Marketing Automation for B2B
Mr. Parker is an accomplished marketing executive who has successfully helped companies tell their story, build an audience and scale their impact. His talents have resulted in success for numerous companies including small, medium and large scale enterprises.

And with a depth of experience in both B2B and B2C marketing, Mr. Parker stands out as a marketing executive who understands how to develop and execute a marketing strategy that will drive results.

Andrew Parker has a lifelong passion for teaching and learning.  He is an adjunct Professor at the LDS Business College and teaches in the social media marketing department.  Mr. Parker has served in a number of high level marketing capacities including Chief Marketing Officer at the Leonardo museum and VP, Communications and Corporate Marketing at Bask Technology.

Andrew Parker is a Co-Leader of the Salt Lake City Marketo Users Group and has been an active member and organizer for many years.  He has spoken at many events including Marketing Hacknight 2017.  

Bryant Garvin

Social and Search Engine Advertising Expert

 

Talk: B2C Customer Acquisition Strategies
Bryant has over 13 years of Digital Marketing & Ecommerce experience, and his keen insight on harnessing the power of paid advertising have seen him tagged #PPCDictator amongst the PPC chat community, and curiously #HoneyBadgerOfTheInterwebz, along with #PegasusWhisperer. 

 

Most recently Bryant was dubbed the #ThePurpleWizard as he started and lead the advertising team at Purple that has helped garner over a Billion Video views in 2.5 years and many good nights of sleep provided to the masses.

He has worked in-house for Fortune 500 companies like Choice Hotels, as well as up and coming media companies like Purch. He also enjoys consulting for advertisers, including GreenDot, KuruFootwear, Rhone, Groove Rings, and more, where Bryant quietly insists on doing his own stunts.

Bryant is like the Bob Ross of advertising and conversion rate optimization. “Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain” he says. Just happy little conversions everywhere.

All of these things has caused several people to wonder quietly to themselves, “is Bryant Garvin actually Dr. Emmett Brown?”.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

Carter Osborn

Director of Sales, Simpli.fi

 

Talk: Advanced Techniques in Programmatic Display for B2C
Carter leads sales and all business development for Simpli.fi in Utah and the surrounding states. Simpli.fi is a demand side platform that specializes in “localized programmatic”.

Simpli.fi has a direct to publisher data network and proprietary DMP capabilities that allow them to store, access, bid, optimize and report on audience data at a level of granularity
that segment-based systems can’t match. The end result is higher levels of performance on impression levels more palatable to local execution. Founded in 2010, Simpli.fi has experienced explosive and profitable growth. Today they have more than 85,000 live
campaigns monthly in support of direct brands, agencies, trading desks, and local media groups.

Their platform is accessible via API, Self-Service UI or managed services. Targeting solutions include proprietary addressable geo-fencing with foot traffic conversion zones. Additionally, we are commonly recognized as an innovator in keyword search and keyword contextual audiences with keyword level control, optimization, and reporting.

Dallin Price

VP, Marketing, Firetoss

 

Talk: Advanced PPC Strategies for B2C

Dallin Price is every bit as much a lover as a fighter.   He has a deep marketing background and is a leader in the SLC marketing community.   Dallin currently oversees the marketing team at Firetoss, one of the fastest growing companies in Utah.  Dallin isn’t all ivory tower. He gets in the mud on a regular basis. His search engine advertising experience is as deep as the Grand Canyon is wide.  Dallin has worked on campaigns for top consumer brands nationally and internationally.

Dallin comes from the rough side of town and isn’t afraid to run from a fight.  He is a master at strategy and execution in the customer acquisition space. He has a lot of experience training and setting up processes to continually achieve high ROAs.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

Maja Teagle

Director of Enterprise SEO, Firetoss

 

Talk: Organic Search Metrics for B2B
Maja’s passion for digital marketing started while she was attending the University of Utah completing her Marketing and Entrepreneurship degree. Starting out as an intern at Firetoss, she was exposed to various practices within the digital marketing field, but her area of focus became SEO.

What appeals to her most about SEO is that the strategy for each client is based on hard data, which is different than traditional marketing that most everyone is used to. Aside from SEO, Maja’s other interests include baking, playing volleyball and spikeball, and practicing Martial Arts.

Tony Passey

CEO, FOUNDER Firetoss

 

Talk: Attribution with Google Analytics for B2B
Tony Passey is founder and CEO of Firetoss, a marketing and web development firm in Salt Lake City, Utah. He is also an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah.

Firetoss provides SEO, marketing and creative services to firms across the nation. Firetoss’ integrated approach to strategy, creative development and marketing execution provide a unique advantage over other agencies.

Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses.

Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, Thermaglass Windows, and the west coast’s first fully custom fiberglass door manufacturing company, SureFit Door Co.

Tony Passey received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

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