Speakers

Brian Halley

Founder & CEO of Right Think

 

Talk: The Core Principles of Branding
Brian Halley is the founder of Right Think, a company dedicated to helping small businesses access the secrets of branding that have traditionally been only available to big brands with big marketing budgets. In order for small businesses to gain ground and grow in today’s overcrowded marketplace, it is imperative that business owners receive a sound branding education and apply branding principles to their businesses.
With 20 years of design experience, working with brands like Reebok, Nordic Track, Harry Potter, Jelly Belly and the NBA, and building his own brand from scratch, Brian brings extraordinary value to small businesses by helping them understand that a brand is much more than a logo, and how creating a brand strategy based on his 4 Pillars of Branding, will advance a brand visually, drive effective, targeted marketing plans and guide important business decisions throughout the life of a brand.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

Tori McClellan

Digital Strategy Consultant, Security National Mortgage

 

Marketer Spotlight: Building a Career in Digital with Tori McClellan
For the last two and a half years, I have been digital strategy consultant for Security National Mortgage company, as well as freelance social media marketing for local creatives and businesses from a hair dresser to a medium sized Mattress company. At Security National, I only work with builders and real estate agents to build their presence online to become authorities in their sphere. I am a graduate of Brigham Young University – Idaho, where I received a BS in Visual Communications, English, Business Management, and Events Management.

After beginning a career in Cosmetology, I recognized that I cared more for the marketing to get clients than the actual work, so I decided to shift my career into social media. I began my career in digital freelancing, cold-calling several local small tech startups on a volunteer basis, which led me to IBM at only 19 years old,  where I created and managed one of the top 5 most followed accounts within the company, Watson IoT. I was married to the calm to my crazy, Hayden, in 2018, and we recently adopted a puppy named Winston.

Bryant Garvin

Social and Search Engine Advertising Expert

 

Talk: Leveling up from Product Seller to Brand Builder Using Video & Social
Bryant has over 13 years of Digital Marketing & Ecommerce experience, and his keen insight on harnessing the power of paid advertising have seen him tagged #PPCDictator amongst the PPC chat community, and curiously #HoneyBadgerOfTheInterwebz, along with #PegasusWhisperer. 

 

Most recently Bryant was dubbed the #ThePurpleWizard as he started and lead the advertising team at Purple that has helped garner over a Billion Video views in 2.5 years and many good nights of sleep provided to the masses.

He has worked in-house for Fortune 500 companies like Choice Hotels, as well as up and coming media companies like Purch. He also enjoys consulting for advertisers, including GreenDot, KuruFootwear, Rhone, Groove Rings, and more, where Bryant quietly insists on doing his own stunts.

Bryant is like the Bob Ross of advertising and conversion rate optimization. “Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain” he says. Just happy little conversions everywhere.

All of these things has caused several people to wonder quietly to themselves, “is Bryant Garvin actually Dr. Emmett Brown?”.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

Hans Harris

Director of Paid Media, Firetoss

 

Talk: From 0-60: Driving Ecommerce Sales with Paid Media

As Director of Paid Media at Firetoss, Hans manages paid advertising strategy for the agency’s clientele. A creative thinker with expertise in marketing strategy and implementation, and specializing in new business growth, Hans is adept at identifying the most effective ways to connect businesses with potential customers and leading marketing teams of all sizes to accomplish these objectives. Prior to joining Firetoss in 2016, Hans balanced running a snow ski manufacturing company with his education at the University of Utah, where he studied marketing at the Eccles School.

Tony Passey

CEO, FOUNDER Firetoss

 

Talk: WooCommerce, Magento 2 and Shopify, What’s the Difference?

Tony Passey is founder and CEO of Firetoss, a marketing and web development firm in Salt Lake City, Utah. He is also an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah.

Firetoss provides SEO, marketing and creative services to firms across the nation. Firetoss’ integrated approach to strategy, creative development and marketing execution provide a unique advantage over other agencies.

Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses.

Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, Thermaglass Windows, and the west coast’s first fully custom fiberglass door manufacturing company, SureFit Door Co.

Tony Passey received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

Justin Morrow

Head of Channel Technical Sales, Magento

Austin, TX,

 

Talk: Magento 2 Demonstration and Walkthrough

Justin Morrow is the head of channel technical sales at Magento commerce. He has work with Magento in a variety of capacities. He works with solution partners all over the world and supports enterprise-level ecosystems through providing technical road maps.

 

Ty Roney

Amazon Brand Strategist

 

Talk: Selling on Amazon: Setup, Optimization and Growth
  • Built and sold three Amazon-based businesses
  • Former Partner at Elemerce – Amazon Marketing Agency
  • Advise brands and agencies on Amazon Strategy
  • Working on an apparel brand and a nutrition brand
  • Former student of the great Tony Passey. I want to be like him someday.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

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