Toby Eborn

SVP Business Development – Firetoss


Expertise – Analytics, Organic Search, PPC

Toby Eborn is the Senior Vice President of Business Development at Firetoss in Salt Lake City, UT. He reviews new client projects to analyze and strategize new ways to grow their business. Toby’s focus is developing custom strategy solutions that better position his clients for sustainable growth and success.

Toby has a passion for successful web strategies. When ideas are based in solid research and careful planning, goals are quickly and efficiently attained. Toby takes a teaching approach to his planning and strategy to make sure clients are clear on goals and objectives in each project. Toby has been seen speaking on marketing topics at events such as the Utah Restaurant Association Annual Convention and the Bear Lake Business Conference.

Tony Passey

Digital Marketing Professor, Eccles School



Tony Passey is founder and CEO of Firetoss, a marketing and web development firm in Salt Lake City, Utah. He is also an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah.

Firetoss provides SEO, marketing and creative services to firms across the nation. Firetoss’ integrated approach to strategy, creative development and marketing execution provide a unique advantage over other agencies.

Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses.

Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, Thermaglass Windows, and the west coast’s first fully custom fiberglass door manufacturing company, SureFit Door Co.

Tony Passey received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology.

You Should Totally Register For This

Whether you own a brick and mortar store, an online business, an informational website, or anything in between, you will be able to better market your business by the end of this night. Space is limited in order to provide personal instruction and solve real challenges.

When it comes to your digital presence and marketing, your website needs to be in tip top shape. It’s half of the marketing puzzle. Don’t let the traffic you worked so hard to gain, be deterred by an ineffective website.

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