Digital Marketing Strategy!
Course Materials
Week 1 – Lectures / Videos
Lecture 1 Developing a Marketing Plan
Presented by: Toby Eborn
Lecture 2 Developing Content for Search
Presented by: Tony Passey
Bonus Videos – Introduction course to Search Engine Optimization
Intro: Introduction to SEO
Searcholoigist: Tony Passey
1.0 – Organic Search Overview
Searcholoigist: Tony Passey
1.1 – Site Ranking Basics
Searcholoigist: Tony Passey
1.2 – Links / Backlinks
Searcholoigist: Tony Passey
1.3 Ranking Factors: On-Page
Searcholoigist: Tony Passey
1.4 Ranking Factors: Off-Page
Searcholoigist: Tony Passey
1.5 – Domain Names for SEO
Searcholoigist: Tony Passey
Week 2 – Lectures / Videos
Lecture 2.0 Ranking Factors Recap
Presented by: Tony Passey
Lecture 2.1 Social Media Strategy
Presented by: Toby Eborn
Lecture 2.2 Display Advertising
Presented by: Tony Passey
Bonus Videos – Introduction course to Search Engine Optimization
Intro: Google Ads / Adwords PPC
Searcholoigist: Tony Passey
1.0 – Intro to Google Ads
Searcholoigist: Tony Passey
1.1 – Google Ads Campaign Basics
Searcholoigist: Tony Passey
1.2 – Writing Text Ads
Searcholoigist: Tony Passey
1.3 Google Ads Organizing Campaigns
Searcholoigist: Tony Passey
1.4 Google Ads Keyword Match Types
Searcholoigist: Tony Passey
1.5 – Google Ads Build / Launch / Optimize
Searcholoigist: Tony Passey
Week 3 – LecturesÂ
Lecture 3.1 Email Marketing
Presented by: Toby Eborn
Lecture 3.2 Attribution Modeling
Presented by: Tony Passey
Lecture 3.3 Definition
Presented by: Tony Passey
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