Storytelling is something that has stood the test of time for thousands and thousands of years. Back when cavemen were roaming the earth, we told stories over fires and through paintings on cave walls.
You might have thought that with the emergence of the internet, and with everything just a click away, we’d sack off stories in favor of things that give us instant satisfaction. But that’s far from the truth.
In fact, now more than ever, we crave stories. We want to feel connected in a world that’s increasingly becoming digital because we actively want to create connections with real people. We want to enter real conversations and feel like we’re a part of something.
Why Storytelling is So Important
“Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts,” says Rachel Gillette in this piece on Fast Company. “Our brains are insanely greedy for stories. We spend about a third of our lives daydreaming – our minds are constantly looking for distraction – and the only time we stop flitting from daydream to daydream is when we have a good story in front of us.”