2018 Marketing Hacknight Breakout Sessions
Email marketing is about telling a story, not spam.
Storytelling is something that has stood the test of time for thousands and thousands of years. Back when cavemen were roaming the earth, we told stories over fires and through paintings on cave walls. You might have thought that with the emergence of the internet,...
Conversion Rate Optimization is What You Are Missing.
Conversion Rate Optimization (CRO) is a way of increasing the percentage of visitors who complete a certain task (your conversion rate) by improving your site. Often, businesses like to focus on the task of making a purchase, but it can be something else, such as...
Stop Getting Ripped Off by Adwords!
Adwords is the primary advertising revenue platform for Google. Sometimes as marketers we forget that the close to $30B in ad revenue that Google collects from the US market is at the expense of the advertiser. Every part of the Adwords platform is designed to...
Does SEO Still Work?
Search engine optimization or SEO has changed so much over the past 15 years. The practice of SEO used to be about “gray area” tactics that would manipulate the search engine. Since the beginning of Google and Bing’s search engines, they have both declared that...
